Jun 2008

What You Paid For vs. What You Got

whatyougot
100 products: what you paid for on the left vs. what you got on the right. See the English write-up at Fantasticus, or go to Pundo3000, the original German site.
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James Dempsey and the Breakpoints

dempsey
Illicit footage from WWDC on YouTube: James Dempsey and the Breakpoints singing Release Me, I Love View, and Designated Initializer.

It's probably the best-kept secret of WWDC: all the sessions are set to song. I hope someone posts Bertrand Serlet's crooning.
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Back From WWDC 2008

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I'm back from WWDC 2008 and catching up with real life. It was fun, busy, tiring, informative, interesting, and packed with people engrossed in their laptops. I met a whole bunch of people who I knew online, as well as seeing many of the regulars from Cocoaheads. I've posted 94 photos at SmugMug, several of which are posted here.

Keynote

The keynote is of course very popular. I arrived two hours before the start and was about halfway back on the right. Here is the view I had of the procedings:
IMG_7937-2008-06-09
Seeing the real thing was great, but unless you have a good seat there is much real but not very much thing. Lots of excitement, but I was more interested in the state of the union talks that occurred later in the day.

Al Gore was at the keynote, and I snapped a photo of him in his way down on the escalator:
IMG_7949-2008-06-09

Room and Board

I kept the cost down by not staying in San Francisco and spending >$250 a night. Instead I commuted from the south bay, which, while inexpensive at $10.50 for a round-trip BART ticket, took out four hours from each day, much of which came at the expense of sleep. Finding parking at Fremont BART can be hard if you don't get there before 7am, so that pretty much controlled my timetable. By Thursday I was way too tired and went home early, so missing the bash.

The food was pretty decent, especially considering that there were more than 5000 people there. Pre-packaged cold lunches were served at midday, and there were things to nibble on several evenings. Breakfast materials (doughnuts, bagels, etc) were there at 8am. The afternoons saw snacks and fruit arrive. Coffee and tea was available much of the time. I brought extra food and ate it all.

Sessions and Labs

The sessions themselves were very well done. The sound systems were excellent, so I could sit anywhere and hear perfectly well. Many of the seats had power strips attached to the legs so I could juice up my MacBook while I listened. The speakers, typically engineers and others working directly with the technologies, spoke and presented well. The product evangelists and other engineers were on hand for the Q and As that followed each session.

I didn't get a great deal out of the labs, but that was mainly because I didn't have specific questions or problems, and had no app to show. The User Interface lab was completely sold out. The people in the labs rotate each day, so I only found out too late that I had missed the experts for a certain subject in the Graphics and Imaging lab and those that were there could not help me. So it pays to ask exactly what their schedule is day to day.

Cocoaheads

Tuesday night was Cocoaheads in the Apple store and it was packed:
Cocoaheads crowd
There were a selection of indy Mac developers present talking about their companies and applications. Scott Stevenson has more information on his blog. Unfortunately there were no recordings made.
Cocoaheads

Infrastructure

Wireless networking was everywhere and hard ethernet ports were in several areas. On only a couple of occasions could I not get a signal. The infrastructure could sustain an awful lot of traffic: the only time I had to wait for anything was when I needed a 1.6GB installer and found that almost everybody at my table was downloading it at the same time.
IMG_8319-2008-06-13

Everything Else

There were non-Cocoa happenings too. Juggling took place on level two most days:
IMG_8042-2008-06-10
and there were many informal groups getting together and chatting.
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The Apple Design Awards went quickly as they had a lot to cram in: Mac and iPhone this year. The little cubes light up when you touch the top, as you can see in this photo:
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It was a pretty good place for photography, but only if you like taking photos of geeks with laptops and have the equipment to contend with low light and busy backgrounds.
Three Musket-Airs
Light levels and color vary enormously. I lugged a backpack with 20 lbs of computer and camera gear with me all week and got some pretty good photos. However I was constantly changing lenses. My favorite lens was the 85mm f/1.8 (about 135mm equivalent). I can see why people with full-frame cameras rave about the 135mm f/2L: it's a very useful length and aperture. The only lens I took but didn't use was the 50mm f/1.8. I used the 17-55 f/2.8 instead. A longer focal length would have been useful at times, but probably not worth the weight.

Next Year

Will I be back in 2009? Probably yes. It's expensive (especially since I'm self-employed) and a lot of work, but it's definitely part of being serious about development with Cocoa and Objective-C. I've come back with all sorts of ideas and a head full of knowledge that I would not have had otherwise.
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Photo Gear For WWDC

Stripy Hat
Stripey Hat: 1/160s f/9.0 ISO200 120mm, Canon 30D, Canon 70-200 f/2.8L IS

I'm treating WWDC as a photography opportunity as well as a Cocoa opportunity. I'll be taking a collection of my own lenses, plus two that were leant to me for the week. I don't have a flash (except the one built into the Canon 30D), so I'll be challenged by low light.

The 80mm f/1.8 is equivalent to about 135mm, good for across the room shots of people, and the longest lens I am planning in taking. The 24mm f/1.4L is equivalent to about 38mm and will be good close up. Neither of these have image stabilization, so although they will give me low-light capability, it will be blurry if I can't hold the camera still enough. That's why the 17-55 f2.8 IS may be there as well: it's the widest and has IS. I'll also carry the 50mm f/1.8. It's plastic, very small, light, and inexpensive.

Since I'm commuting each day, I'll be able to switch equipment often, ditching the things I find myself not using. It's possible I'll lug the very heavy 70-200 f/2.8L IS around, but I'll need a very good reason. Other than camera and lenses I'll take nothing special. Maybe a tiny tripod, but otherwise just things like spare cards and a spare battery, download cable and a card reader. I'll be processing the images on my Macbook using Aperture and uploading to SmugMug when I get a chance.
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WWDC Now Warming Up

Attendees were picking up their badges at Moscone West this morning. I bumped into Fraser Speirs there.
No doubt who is here
No Doubt Who Is Here: 1/2000s f/5.0 ISO200 24mm -0.3ev, Canon 30D, Canon 24mm f/1.4L

No word on whether there will be any sort of Aperture meet-up so far. There's plenty going an already actually. I planned my sessions the other day and it is packed with good stuff.
Purple and blue
Blue and Purple: 1/250s f/5.6 ISO200 24mm -0.3ev, Canon 30D, Canon 24mm f/1.4L
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See You At WWDC

I'll be at WWDC next week, commuting daily from the South Bay. My iChat handle is bagelturf@mac.com, so feel free to say hi. I'm likely to be wearing one of these shirts, so you might be able to pick me out from the crowd of five thousand or so attendees.

I'll be there with my camera gear, including two lenses that were loaned to me by a friend, so there should be plenty of photos that week. Check my WWDC 2008 gallery for updates.

Predictions? A tough call as always. I have an almost 100% record of being wrong, but here goes:

1. 3G not only in the new iPhone, but in all new laptops from here on

2. A switch to LLVM as a base for all code compilation

3. A paid software update service for developers -- just like Software Update, but with more bells and whistles

4. A new .Mac offering scalable back-end services to iPhone developers
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Übermind Releases iPhoto Plug-ins

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Übermind has released three iPhoto plug-ins to complement their Aperture plug-ins: ÜberUpload for iPhoto, iPhoto to Picasa Web Albums, and iPhoto to Archive. They are offering a promotional price until the end of June.
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