If you have a regular Mac, you can filter out the ads, either by using Firefox with AdBlock, or by using Safari and running a proxy such as privoxy. But how about the iPhone? It's closed, at least for now, and so there will be no way to filter content. Annoying Flash ads may be impossible to banish if it runs Flash. Even when it is more open there may be no relief.

This, combined with the possibly huge number of users, and the personal nature of the product makes it very attractive to advertisers. So maybe AT&T is going to be able to tap advertising revenue from this product? Apple provides the hardware and the appeal, Google provides the ad content and specificity, and AT&T the airtime.

... special deals, ads, and offers ... on your phone.

Tags: iPhone, Advertising, AT&T, Google